Double N Cycles • Logo Design
Double N Motor Cycles approached me with a unique challenge, a logo design that works well for a campground and a custom parts motorcycle shop. Having a diversity of products and services, finding a way to incorporate all these elements without confusion was key. Starting out with sketches and an existing brand from their grandfathers ranch, we managed to agree on a direction. From there it was time to create the artwork.
With their goal in mind to eventually open up a campground near Great Falls, Montana it was important to demonstrate a geographic identifier to set them apart from other campgrounds. It was also important to look at the successes of other institutions similar in both campgrounds and motorcycles. No one wants to see a rip off of Harley-Davidson or K.O.A. campgrounds, this is to be a unique haven for biker enthusiasts.
As a completed image we have a unique shield and motorcycle that can help with brand awareness. This will allow Double N Cycles to push forward with further media campaigns and grow their brand recognition.